About Prabhuji Pure Food

The name “Prabhuji” is symbolic of joy and taste in the purest form. We can trace the origins of our legacy to Mr. Prabhu Shankar Agarwal. The founder of a successful company that offered Indian households the widest selection of snacks. In 1937, his grandfather, Mr. Ganga Bishen Agarwal, commonly known as “Haldi,” used his talent for producing delicious Bhujiya to open a modest shop called “Haldiram Bhujiawala” in Bikaner, Rajasthan. While the business gained momentum in Bikaner, his son Mr. Rameshwar Lal Agarwal moved to Kolkata with his family.

Prabhuji – the name that is synonymous to every household. The name that incites pure joy and promises a pure form of taste. From sweets to namkeens to the newly launched rea­dy-to-eat, it has been loved by all age groups across the bo­undaries, over the years.

But how did Prabhuji become a household name? Let’s take a walk down memory lane.

While Mr. Prabhu Shankar Agarwal founded the eponymous brand, his legacy, his penchant for quality food making and his sharp business acumen stems from the house of Haldiram the popular business family known for their bhujias and other range of snacks.

1937 Was the year when his grandfather, Mr. Ganga Bishen Agarwal, popularly known as ‘Haldi’ used his expertise of bhujia-making to open a small snack shop in Bikaner, Rajasthan under the name of Haldiram Bhujiawala.

While they had the people enjoying their bhujias, it was time for more. His son Mr. Rameshwar Lal Agarwal brought the family to Kolkata for a new begining. And the third generation of the family, Mr. Phabhu Shankar Agarwal started a small manufacturing unit of sweets and namkeens in the city. While East India was loving the taste of their food, by the brand ‘Holdiram’ had become the name of multiple business spread across the family tree. And with multiple territories and sub-brands across India, there was no specific entity for the Agarwal family’s delicacies in Kolkata.

Prabhuji: The Journey of Tradition

1937

Mr. Ganga Bishen Agarwal founded the legendary Haldiram brand in a small shop in Bikaner, Rajasthan.

1950

Mr. Rameshwar Lal Agarwal and his family arrive in Kolkata.

Mr. Prabhu Shankar Agarwal founded Haldiram’s Prabhuji as a way of taking his grandfather’s legacy forward.

1958

2000's

Mr. Manish Agarwal launched the exclusive brand of Prabhuji Pure Foodsto distinguish its heavenly taste and authentic flavours.